Companies undergo multiple transformations with the intent to strengthen their future positions. The challenge lay in defining the right path forward and securing the buy-in from those involved in the execution. Coolrec undergo a transition that will eventually make them stronger in the B2B market. Wilfried has been instrumental in defining the options and has been the co-architect of the new business plan. As a strong sparring partner, Wilfried showed market knowledge, understanding of customer needs and insight in project financials; a true Key Account Manager and Business Developer. Wilfried possess the capability of drafting strategies in a simple and transparent way. He listens actively and will summarize the options that create value for parties involved. In business relations Wilfried focusses on sustainable solutions and personal trust.